Jaguar Land Rover is developing virtual technologies to enhance driving experience by providing graphics and information of the road through a virtual view.
The car maker unveiled its 'Jaguar Virtual Windscreen' concept that uses the windscreen as a display to project information like racing line and braking guidance, ghost car racing and virtual cones.
Jaguar Land Rover Research and Technology director Dr Wolfgang Epple said, "By presenting the highest quality imagery possible, a driver need only look at a display once.
"Showing virtual images that allow the driver to accurately judge speed and distance will enable better decision-making and offer real benefits for every-day driving on the road, or the track."
The company is also working on a gesture control system that uses E-Field Sensing to reduce the distraction caused by switches and buttons while driving.
Its research team is looking at technology to replace the mirrors with cameras and virtual display that will use tow-dimensional imaging.
Jaguar Land Rover has also developed a 3D instrument cluster to help drivers judge distance.It is also working on smart cars that will use cutting edge machine learning and artificial intelligence techniques to enhance the driving experience.
With a new learning algorithm, the intelligent car will recognize the driver using a smartphone and it will learn the driving style and preferences of the driver.
Dr Epple added, "The aim of our self-learning technology is to minimise driver distraction, which will help reduce the risk of accidents.
"Presenting the driver with information just at the right time whilst driving will reduce both cognitive distraction and the need for the driver to look away from the road to scroll through phone lists, or adjust mirrors, temperature or seat functions while on the road."